Patrick
Toner.

AAA · In Development · NDA

Unannounced AAA LEGO Project

From late 2024 to the end of 2025, I was employed as Primary Concept Designer on an unannounced AAA LEGO title in partnership with one of the world's largest entertainment brands. Brought on as first playable was just getting underway, the project's scope expanded significantly - growing from initial concepts toward something approaching a vertical slice.

My work spanned creature design, vehicles and environments, with a heavy focus on modular solutions for natural and urban landscapes. At this scale, modularity and automation were essential to meeting the art commitment, so I worked closely with the art and art-tech teams to develop workflows that would make the project achievable.

LEGO Design Consultant · Sumo Digital · 2019–2024

LEGO 2K GOOOAL!

From mid-2019 through to 2024, I was contracted to Sumo Digital as LEGO Design Consultant - a role spanning multiple projects and genres across five years. I recruited and trained LEGO artists in both the UK and India, and worked with the tech team on pipeline improvements that made the workflow significantly more efficient.

LEGO 2K GOOOAL! was the flagship title to emerge from that period - a LEGO football game developed in partnership with 2K. I contributed concept art for characters, creatures, settings and UI/UX, and collaborated on gameplay development throughout. Completed in 2024, it remains unreleased as of 2026.

Online Advertising · 2006–2011

300 Interactive Ads

Over five years, I led the design and production of over 300 online interactive video ads for 40 distinct brands across 36 countries - including Motorola, AirWick, Vanish, Dettol, Durex, FiOs, Lysol, Mars, Skittles, McCain's and Cadbury's.

Average engagement ran between 5 and 10% depending on media strategy - nearly 1,000× the industry average. I managed advertiser and agency liaison while building a team capable of delivering at scale, efficiently and economically.

Film & TV Marketing

Interactive Movie Trailers

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