Interactive Technology
360° matrix capture, interactive ad campaigns, film trailers and time-slice video. Built before the tools existed to build them.
Custom Build: 36 GoPro Array
Branded Entertainment
Retro-fitted interactive video ads built for major brands: standard broadcast footage transformed into clickable, playable experiences without re-shoots.
Pre-roll ad retro-fitted with an interactive product ring, viewers engage directly with the product during the spot.
Rollover-triggered interactions layered over the broadcast spot, giving viewers access to deeper product content mid-ad.
Rhythm game mechanics built directly into the ad, viewers play along with the spot in real time.
Game integration using additional on-set footage: the ad becomes a playable experience without the viewer leaving the player.
Rhythm game driven by rotoscoped animation frames extracted from the original broadcast commercial.
Bespoke interactive pre-roll built as a shoppable experience, viewers browse and purchase without leaving the ad unit.
Film & Entertainment
Official trailer footage transformed into interactive experiences: clickable characters, embedded content and HTML5 tech demos for major film releases.
Built from the official trailer's police line-up scene, each character becomes clickable, revealing bios and content mid-trailer.
Promotional tech demo built to demonstrate what was possible with HTML5 interactive video, created as a proof of concept for the studio.
ANGL Rig: Multi-Camera Array
Early demonstrations of the ANGL time-slice rig, the technology behind the 360° matrix player above. The rotation is baked into the video here rather than interactive.
Showreel of the ANGL multi-camera rig in action, demonstrating the time-slice effect with the rotation baked directly into the edit.
Technical test film shot with the ANGL rig, a sparring sequence used to validate camera synchronisation and the time-slice effect.